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What is SEO?

Search engine optimisation (SEO) refers to the practice of increasing the quality and quantity of website traffic through means of non paid search results. SEO is twofold and is as much about people as it is about search engines. Knowing what your audience is searching for including keywords, phrases and the type of content they are after, is key. Also understanding what search engine crawlers need to read your site and index your information so it can display it, accordingly, is also key.

Why is it important?

Paid advertising, social media, and other online platforms can drive traffic to your site however, most online traffic is driven by search engines (for example Google).

Organic search results cover more digital real estate and appear more credible to searchers than paid advertisements. SEO generally delivers more traffic to your site on both mobile and desktop and is also one of the only online marketing channels that, when set up correctly, can continue to pay dividends over time. If you provide a solid piece of content that deserves to rank for the right keywords, your traffic can proliferate over time, whereas advertising needs continuous funding to send traffic to your site.

While online search engines are inherently smart, they still require help. Although they are gradually improving, there is a limit to how search engines can operate. The right SEO can have a significant impact in increasing site traffic, visibility and attention while the wrong SEO can hide your site and decrease visibility. SEO helps to boost ranking in search engines and be ensure your website is shown closer to the top of the search engine results making it easier for users to find. The benefits of SEO can include;

  • Increased visitor traffic
  • Higher search engine ranking
  • Improved visibility and attention
  • Gain competitive advantage
  • Higher return on investment than other advertisements

How can we help?

With over 20 years-experience in digital marketing the JAM Media team can develop a custom SEO strategy that is tailored to your business. Our team will work closely alongside you to define the goals and objectives and create and implement a successful SEO strategy to maximise the outcomes of your efforts.

“JAM has helped us generate big results for our business! They provide quality content for our website, great advice and easy to understand reports to show us how are efforts are progressing. The JAM team are experts in their field and work with you every step of the way” - Debbie Cox – Garry Cox Homes
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