NFS-Ag are a family owned company that were established in the early 1990s. NFS-Ag have grown significantly from its initial contract spraying service to a business offering a complete and diversified agricultural solutions to north-west New South Wales farmers. The team at NFS-Ag were finding it difficult to manage its various advertising and marketing needs and dealing with numerous advertising representatives was time consuming and challenging in maintaining consistent branding and messaging across each medium.
JAM Media was employed to create consistent brand messaging and manage the advertising across all mediums including TV, radio, direct mail, email marketing, website and print. We redefined their branding slogan and implemented an advertising strategy that kept this consistent throughout. A 30 second television commercial was implemented to grow awareness of the NFS-Ag product offering and brand, including a corporate branding message to help change the perception of the company. We designed the company's brochure and managed its distribution via direct mail throughout New South Wales. We brought the NFS-Ag team to digital life by building their first responsive website. This included their first online shop using the ecommerce platform, Shopify. We also created an email marketing strategy and branded email marketing (eDM) template as well as established their social media channels.
As a result of the JAM efforts, we raised brand awareness and understanding of the NFS-Ag brand and product offering and increased new business and website enquiries.
Visit website | Creative tools: Illustrator CC, Indesign CC, Photoshop CC
We love helping our clients achieve their business goals through the effective use of advertising and marketing. And, we love it even more when they take the time to let us know!
"JAM Media has been a valued business partner to Wagga Motors for over five years. Their ability to deliver a professional edge to our advertising and marketing portfolios has really taken our business forward. JAM Media's team are always looking for a fresh approach which will allow our business to stay ahead of the competition.
- Scott and Richard Braid
"I have experienced a wonderful working relationship with the team at JAM Media over the last four years. Their staff are dedicated to professional, innovative and individualised management of my design and marketing needs. Their attention to detail and prompt coverage of any project, large or small, is fantastic.
- Amy Geach
"I see real advantages in using one supplier to handle all the marketing and act as our creative brain. WIth JAM Media I have a business partner - one that manages the brand, consistency in messaging and all our marketing. It means I am able to focus on what I do best - operate the business."
- Michael Casey, General Manager
"JAM has delivered the vision we have had for the business; the brand messages have been clearly conveyed throughout the rebranding and relocation. We look forward to rolling out further stores in the Riverina with JAM Media as our strategic marketing partner."
